Insurance Services of Washington Blog
As a pediatric dentist, you want to share your expertise, and teach parents and kids the proper way to maintain good dental health care.
Here are some techniques to make your practice grow and attract your target market:
You Are Easily Accessible
Nowadays, only a few people use the yellow pages. If people want to find a dentist, they usually go to the local listings on the internet. It is important to list your dentistry practice in several key directories and third-party review sites. It would be beneficial for your practice if you ask your patients to write a review about you there.
Make Use Of Technology
As a dentist, be sure to be always updated with the latest technologies and trends about your practice. Do not just focus on the materials and tools for your in-office.
You also need to include self-monitoring techniques such as home dental monitoring system. With the use of this software system, your patients can capture photos of their mouth and teeth, which their parents can share with you.
Promote In Social Media
Social media is a good venue to engage with your patients longer and more frequently. Through social media, you can announce everything related to your practice such as fun facts, special offers, and giveaways.
Using social media will also enable you to get feedback and insights from your patients. Assign one of your employees to post on several social media sites like Facebook, Instagram, or Twitter.
Offer Reward Systems
Children often need some encouragement to brush and floss their teeth. Use a regular checkup rewards program. For example, give discounts to kids that have no cavities during their visits. You may also ask them to send you images of their teeth every month to ensure they are practising good dental habits.
Use An Efficient Marketing Campaign
Your office staff, particularly your front desk all have important roles in the success of your practice. While a good marketing campaign can help you in attracting patients, your desk staff should be able to convert your leads.
One marketing effort that your staff can do is to get testimonials from your patients about their experiences and the quality of services they have received from your office. Put these testimonials on your dentistry website.
As you try to make a name in the pediatric dental industry, make sure you have business insurance because it can help you in a lot of situations. At Insurance Services of Washington Inc., we do our best in making sure that our clients are well-protected with affordable and comprehensive policies. To learn more about how we can help you, please contact our agency at (425) 868-1123 or Click Here to request a free quote.